Branding
Visual Design
Deliverables
Script and Storyboarding
Animation and Visual Graphics
Music Licensing and Voiceover
Brief
The objective was to produce a high-quality company profile video that captures the essence of the RP-Sanjiv Goenka Group’s diverse ventures and expansive global footprint. The video needed to be informative, visually appealing, and engaging, effectively highlighting the group’s achievements and extensive portfolio, while communicating its ethos of innovation and growth.
Solution
We developed a dynamic video using a blend of striking visuals, animation, and a compelling narrative to present the RP-Sanjiv Goenka Group’s story vividly. The video integrates high-quality footage, infographics, and animated elements to create an engaging experience. Key design and production choices included:
Narrative Flow: The video highlights the group’s evolution, from its foundational sectors like power and retail to its ventures in emerging industries such as sports and entertainment, showcasing its global presence across 60+ countries.
Bold Visuals and Animation: Strong, eye-catching visuals paired with sleek animation simplify complex information, capturing the viewer’s attention and effectively conveying the group’s vast portfolio.
Consistent Brand Tone: A cohesive brand identity is maintained throughout, aligning with the group’s established visual style and communication approach.
Sound and Music Integration: Professional voiceover and curated background music were used to enhance storytelling, adding emotional depth and engaging the audience.
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